Monday, 2 June 2014

Farmed Food Frenzy: Is consumption of farmed animal products ethical?

Farmed animal products has been a highly controversial subject for decades. Animal products labelled as caged are often neglected due to the debated morality and ethic behind consumption. In substitution, free range products are retailed for those who refuse to purchase farmed and caged products. This effective and ethical solution has created a satisfied alternative to which most consumers can be pleased. 

Despite the fact that an alternative has implemented for farmed animal products, some farmed produce has dramatically increased over the years. In the United Kingdom, the percentage of fish that is consumed has risen from 9% in 1980 to around 50%. (Siegle, 2014). 

The ethical status of farmed fish could appear to be less controversial as the percentage of farmed food consumed is on the rise, however this is not the case. Half of the world's wild fish caught are supplied to other animals for food, including farmed fish. (Siegle, 2014). When caught animals are being fed to farmed animals, this is when controversy arises.

However, scientists are working hard to end animal suffering with an effective and ethical solution. Dr. Mark Post states "
Twenty years from now if you enter the supermarket, you would have the choice between two products that are identical. One is made in an animal, it now has this label on it that animals have suffered or have been killed for this product. It has an eco text because it’s bad for the environment and it’s exactly the same as an alternative product that has been made in a lab. It tastes the same, and is the same quality; it has the same price or is even cheaper.” (Alexander, 2014)

By creating substitutes for meat, countless animals will be unharmed from the slaughtering process. This effective alternative could have the potential to end all controversy and create an ethical range of products that suit everybody's desires.

References:
Siegle, L. (2014, June 1). Is it now ethical to eat farmed fish? The Guardian. Retrieved from http://www.theguardian.com/environment/2014/jun/01/is-it-ethical-to-eat-farmed-fish

Alexander, F. (2014, June 2). How the way we eat meat is about to change. The Peak. Retrieved from http://www.the-peak.ca/2014/06/the-future-of-food/


Saturday, 3 May 2014

The impact of non-verbal communication in an intercultural context.

Non-verbal communication in an intercultural context can be the sole reason for businesses to succeed, yet can be the sole reason for failure. It is vital to acknowledge and interpret intercultural society, along with its behaviours and cultures. If a business were to stack vital items on high shelves in a community that has a low average height, the business would not thrive due to the difficulty the customers would have to undergo in order to achieve obtaining the items.

The first edition textbook "ITC 105 Information and Communication Management," which was compiled by Anthony Chan, has information that refers to the franchise 'Wal-Mart'. Wal-Mart lacked understanding and knowledge in the field of intercultural context, which eventually caused its demise in several countries including Korea, Germany and Japan (page 290). The CEO of a local competitor in Germany predicted the fall of the store, stating "the company's culture does not travel, and Wal-Mart does not understand the German customer."

Through the globalisation of industries and businesses, adaptations have been created to the cultures in which the stores have been implemented. Numerous franchises adjust minor and major features of their stores in order to please customers of the region, whether it is a modification to a meal to suit the needs of a local religion, or variations to an item so that it displays a local superstar in comparison to a foreign stranger.

It is important to take into account the culture's dimensions and establish whether the region has a low context culture or a high context culture. Low context cultures are logical and straight-forward, focusing specifically on the words that are spoken along with the clarity of those words. These cultures primarily use linear logic to get to the conclusion as promptly as possible. High context cultures take into account expressions, feelings, emotions and actions of others, while using spiral logic to direct conversation to explore multiple views.

Non-verbal communication can destroy businesses, however if used correctly, it can aid in achieving success for businesses in a vast selection of regions. 

References:
Lehman, C. M., Dufrene, D. D., Cameron-Dow, J., Barrett, M., Murphy, W., Guffey, M. E., & Loewy, D. (2013) ITC105 Communication and Information Management. Melbourne, Victoria: Cengage Learning                                                                                    

Tuesday, 1 April 2014

The Contrast of Two Essays: "The Challenges of the Airline Industry" by John Doe, vs "Beyond the Gloss: The Challenge of Flight Attendant Rosters" by Jane Citizen

It is interesting to examine how similar, yet how different, two essays can be! The Challenges of the Airline Industry by John Doe, and Beyond the Gloss: The Challenge of Flight Attendant Rosters by Jane Citizen, are two engaging essays that convey opinions and facts about the Airline Industry. In comparison to the two pieces, it is evident that there are multiple variations in the approach, vocabulary and structure of the essays.

The overall approach of John Doe's essay is deemed almost informal in comparison to Jane Citizen's essay. In The Challenges of the Airline Industry, John has composed the article almost entirely in first person, leaving little room for referenced facts. John has also composed the essay with a title that is quite broad and ambiguous.

The referencing was superior against Beyond the Gloss: The Challenge of Flight Attendant Rosters, as it was composed in the correct format for each reference, and contained appropriate sources (in contrast to John's referencing of his second cousin and Wikipedia). The title of the article is a correct representation of the text that follows, creating an essay that correctly associates the title to the information beneath it.

Vocabulary is another factor that separates one from the other. Beyond the Gloss commences and concludes with correct terminology, along with sophisticated language which makes the article more enjoyable to read. In contrast to Jane's article, The Challenges of the Airline Industry uses basic terminology and an elementary vocabulary which makes it complicated to read.

The structure of the essays is significantly different from one another, which contributes to the success and failure of the texts. Beyond the Gloss has been formatted with several paragraphs, which by doing so provides favouritism over The Challenges of the Airline Industry, due to ease of reading. The opposing essay however does not have paragraphs, but one, giant cluster of text, making it highly difficult to keep reading.

In conclusion, my decisive judgement has chosen a superior article out of the two provided. Beyond the Gloss: The Challenge of Flight Attendant Rosters by Jane Citizen is, in my opinion, an informative essay with an exquisite structure containing a vocabulary which is highly suitable in comparison to John Doe's essay.


Tuesday, 25 March 2014